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Information, intelligence and insights to help you manage your media profile.
Media coverage significantly impacts your brand, corporate reputation and marketing. It also can tell you a lot about your competitors, issues and markets. It can even give insights into the future, as John Naisbitt showed in the influential book, ‘Megatrends’.
Editorial media coverage is too important to be ignored. And assessing the media’s influence on your organisation, as well as gaining insights into competitors, issues and trends, is not simply a matter of monitoring the volume of coverage you receive.
There’s no benefit in positive media coverage that doesn’t reach your target audiences or markets, and very little benefit if it focuses on peripheral issues or doesn’t communicate your key messages. And unless you are gaining strong share of voice over your competitors and other sources of comment, your messages may be drowned out.
To gain strategic insights into media influence on your company or organisation and objectively evaluate your media profile, you need the sophisticated analytical tools that only Media Monitors CARMA can provide.
Media Monitors Research & Analysis is a specialist business unit, employing professional research analysts and using internationally recognised research methodologies to develop strategic insights and determine the impact of media campaigns. To learn more about our methodologies click here.
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Media Monitors acquired the Asia Pacific franchise of CARMA International in 2006 to access unrivalled research and analysis methodology on behalf of our clients. Since its inception in 1984 CARMA International has become the recognised world leader in media analysis, specialising in in-depth qualitative as well as quantitative research and analysis of media coverage, issues, competitors, reputation and trends. Now Media Monitors can provide our clients with strategic insights and objective independent evaluation of media campaigns using CARMA methodology and other specialist tools. |
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Media Monitors also acquired 100% equity in Sponsorship Information Services (SiS) in 2006, further bolstering our analysis capabilities by fully integrating the unique SiS sponsorship analysis tools into our research and analysis range of services.
In conjunction with exclusive TNS SPORTSi™ software, the SiS analysis tools allow Media Monitors to determine the value of media exposure, audience reach, market impact and economic flow-on effects resulting from event sponsorships. |
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